MARKETING STRATEGY FOR SMALL BUSINESS

Big business thinking. Small business language.

You don’t need a forty-person agency. You need someone who has done the work, learned from the stumbles, and can hand you something you can use on Monday morning.

BOOK A FREE CONSULT

Launched Yelp in Philadelphia, 2007

Grew a company from $1M to $4.5M in a year

Private equity underwriting background

Scaled organic growth for a 3M+ audience

OUR STORY

We're the friend you call when you're stuck.

Big business expertise should not carry a big business price tag. Susan and Ibiza built Sterling Scalability so small business owners could get the same sharp strategy that large companies pay millions for.

No buzzwords, no ninety-page decks you will never open, just clear honest guidance you can act on this week.

45min

FREE CONSULT

We look at where you are, find the one thing quietly holding you back, and you leave with something you can actually do about it.

BOOK A FREE CONSULT
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WHY WE'RE DIFFERENT

We diagnose before we prescribe.

Most marketing help starts with tactics. We start with your numbers. Susan spent years in private equity deciding what a business was actually worth betting on, and she brings that same diagnostic eye to yours.

She knows what healthy looks like. She knows what broken looks like. She can usually tell the difference in about twenty minutes.

WHAT WE DO

Three ways to
work together.

The Clarity Audit

A full diagnosis of your marketing. Positioning, content, social, ad spend, and funnel, delivered as a clear plan with three ways forward.

Done With You

We own the strategy and teach you to run it. Weekly direction, content guidance, and accountability so you are always doing the right work.

Done For You

We run your marketing as embedded partners. Strategy, content, paid media, and reporting, handled. You focus on the business.

HOW IT WORKS

A clear path, one step at a time.

Free consult

Forty-five minutes to find the one thing holding you back. No pitch, no pressure.

Clarity Audit

A full diagnosis of your marketing, delivered as a plan with three ways forward.

Roadmap

The right work in the right order, matched to your budget and your capacity.

Partnership

We guide it or we run it, and your marketing starts compounding month over month.

12.84x

RETURN ON AD SPEND, 24 WEEKS

CASE STUDY

From locked out to 12.84x.

A locked ad account, a broken store, and an exhausted audience. We fixed all three, then built a system disciplined enough to peak on Black Friday.

READ THE FULL CASE STUDY

MEET THE TEAM

One mission.

Small business owners deserve the same caliber of strategic thinking that big brands take for granted.

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Susan

FOUNDER, LEAD STRATEGIST

Susan doesn’t come from marketing. She comes from finance. As an underwriter and Managing Director in private equity, she spent years assessing what a business was actually worth betting on.

She helped launch Yelp in Philadelphia in 2007, then moved into growth marketing and scaled a company from $1M to $4.5M in a single year. She brings that same diagnostic eye to owners who are spending on marketing that isn’t working and can’t figure out why.

THE 45​

Forty-five minutes. One real takeaway.

We’ll look at where your business is right now, find the one thing quietly holding you back, and you’ll leave with something you can actually do about it. This call ends with a clear next step, never a pitch.

BOOK A FREE CONSULT

No pitch, no pressure.

WHAT CLIENTS SAY

Real results for real businesses.

Small business owners deserve the same caliber of strategic thinking that big brands take for granted.

Susan is a one-of-a-kind person. Her intelligence genuinely knows no bounds. She is always thinking one step ahead AND of the big picture. She can and will make any person, team, and/or business successful. While working for Susan I learned SO much. She lead an entire company with compassion, passion, and ease. Her knowledge of any industry is vast - and anything she doesn't know she takes it upon herself to learn on her own, and thoroughly. She's an incredibly hard worker and will go above and beyond any task and is the largest team player I've ever met. I've never known anyone to have more integrity or intelligence and I am so fortunate to have had an opportunity to work with her AND would absolutely do so again in a heartbeat. If you're considering hiring her for your team or business, don't even second guess it, she will be the best decision you ever made.
Danielle M.
I have had the pleasure of working alongside Susan for some time now and I can confidently say that she is a dedicated and results-driven professional as well as an inspiring leader. She has a natural talent for motivating and encouraging others, which is evident in the way she interacts with her team. She has a positive attitude and always leads by example, setting the tone for a productive and collaborative work environment. Her ability to inspire others has not gone unnoticed and she has achieved great success in all of her endeavors. Anyone would be lucky to have Susan as a mentor or colleague!
Jojo K.

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